Cyclists Take Part in "Uplifting" Launch of the Ride to Conquer Cancer benefiting the BC Cancer Foundation

95 identically dressed people take over the corner of West Georgia and Granville and make unusual visual statement

Media Contacts:
Kate Slean
T : 778 233 9255
kslean@endcancer.ca

October 22, 2009
For Immediate Release

News Facts:
  • Today at 1:05 PM a group of 95 identically clad cyclists raised their bicycles over their heads in unison for approximately 60 seconds in front of Sears on West Georgia St. Crowds of onlookers stood, stared and snapped photos in surprise.
  • The group was attempting to visually convey the "Strength in Numbers" motto of The Ride to Conquer Cancer benefiting BC Cancer Foundation.
  • The Ride to Conquer Cancer benefiting the BC Cancer Foundation takes place June 19 and 20, 2010. Riders begin in Vancouver and travel through the Pacific Northwest.
  • Similar stunts took place in Calgary, Toronto and Montreal at the same local time today.
  • The photo opportunities are part of a broader public launch for the 2010 Ride to Conquer Cancer.
  • Since its inception, The Ride to Conquer Cancer program has raised over $40 million for cancer research across Canada.
  • Last year's inaugural event in B.C. raised $7.1 million for cancer research at the BC Cancer Agency.
Quotes:
  • Patrick Sullivan - Participant in the visual statement and registered Rider for 2010
    I took part in this photo today because I believe that only with strength in numbers will we see a world free from cancer. Holding a bicycle over my head for 60 seconds was hard, riding 200+ kilometers in the 2009 Ride was harder. However, these pale in comparison to what my son Finn endured and what others diagnosed with cancer endure. My hope is that we made a difference today by raising awareness that we've encouraged a few people to visit the conquercancer.ca website to register for the 2010 event.
  • Nick Locke - Senior VP of Development, BC Cancer Foundation
    Today's short but impactful group statement Granville and West Georgia is a metaphor for the main event-together as one we can do great things. In its first year, The Ride to Conquer Cancer became the largest cycling fundraiser in British Columbia and-with the statistics that more than one in three people will be diagnosed with cancer in their life-it is imperative that we build upon the success of the 2009 event in 2010.
  • Douglas Nelson - President & CEO, BC Cancer Foundation
    The Ride is all about impact. Today's visual statement was powerful and we need to ensure that the 2010 event is as impactful as ever. Anyone with a bike and a helmet can do the Ride. All levels of cyclists participate and are fully supported the entire time they are at the event. It is a first class affair all the way. I encourage everyone to visit www.conquercancer.ca to find out how they can get involved with this amazing event.
About The BC Cancer Foundation The BC Cancer Foundation, established in 1935, raises funds to support research and enhancements to patient care at the BC Cancer Agency, an agency of the Provincial Health Services Authority that provides a province-wide, population-based cancer control program for everyone in B.C. and Yukon.



Video highlights of today's visual statement